Microsoft Social Engagement – part 2

As is promised in the previous blog, I’m continuing with writing about Microsoft Social Engagement.

In this blog I will show you how to setup Microsoft Social Engagement. After that you will see how to connect it with your social networks, how to track posts, how to post on it, as well as you will see results of all those activities.

Setup

If you want to start with Setup in Microsoft Social Engagement you first have to make connections to your social networks.

For that, you will need these social networks usernames and passwords, and of course all admin rights (in a case if there is a fan page which you want to connect).

First step is going in to the Settings, and by clicking on the button ’+’ you will see a popup menu where you must choose which network you want to connect. After that, simply type in all necessary data.

After you’ve connected all your social networks, you can proceed to the next step.

Just to know, this step is optional. In a case if you use Dynamics 365 for Customer Engagement, you can connect it with Microsoft Social Engagement. Again very simply, you just have to click on a ’+’ button, and after that you will have to select name of your Dynamics 365 instance. On the end, the system will do by itself the rest of the connecting.

When you have done all these things it will be time to start with defining what you will follow.

Now, you have to find Search Setup on the menu and again simply click on ’+’ button. With that, you will start to make definitions. First you will define Categories (as your business require), after that you will define Topics in these Categories, and at the end you will define exact words which you will follow. In all these definitions there is one restriction made by Microsoft… you can define words which will not have more than 10,000 mentions in one month by their opinion. This is nicely shown by one chart which you will see immediately on entering in the Search Setup.

Social Center

When you finish with all these configurations, you will have to do some additional config as well. But this time you will need to define your tracking in social center, and this will be one of the main places in this tool where you will spend your time.

Before we start with Setup, I will tell you a few things about Social Center. This is place where you can see your posts, posts where you were mentioned by your followers (or by people who just mentioned you). From here you can have direct Messaging with your Social Networks, you can directly post from here, and of course you can Like, Share, Comment, Mark, link to Dynamics 365… and all of Social Network activities. As I told you, this is place where you will spend most of your time working with this tool.

To Setup a new stream you just have to click again on ’+’ and after that you have to enter all necessary data: Name, Filters and Color.

When you have done all these things you have one new stream which you will follow at this moment.

As I mentioned you can answer on message, do all activities (like, share, retweet…), directly post. You will do all those things right here on stream, except posting.

For posting you have to click on a ’Publish’. After that, you will choose if you are going to use Facebook, Twitter or LinkedIn. Then that you will do exact same thing as for Social Network, you will write a post, choose some photo if you like, and Post it.

Your posts will be available on your stream and you can see all thins which are going on around your post.

Dashboard

You will spend most of your time in Social Center, but Dashboard is still most important for you. On the Dashboard you will see all important information’s about your brand and you will find out how you can improve your activities on Social Media.

Here you will see how your Conversations are going on, what about your Sentiments on your posts and mentions on social networks, Locations, so that you can focus on some specific type of Marketing on some locations and of course you will see which of Sources are the best, and what you will have do to beater of other one.

Now I will pass through few important things to follow.

Sentiment: Here you can see how much people are satisfied with your brand or product, and you can do something do make your customers more satisfied.

By saying sentiment I mean that this tool have some type of ML and AI and it knows some language’s, so it can understand what is positive comment or post, and all that what is negative, all others which he did not have understood Microsoft Social Engagement will show as Neutral sentiment.

Phrases: Microsoft Social Engagement is tracking which phrases are most mentioned with words which you have categorized on the beginning. By having this information, you can always do breather categorization of words which you want to track on Social Media.

Authors: By knowing which authors are mentioning you the most on Social Networks you can make some type of partnership with them, or you can offer something to them so they can make beater commercial for your brand.

Sources: By following all sources where your brand is mentioned you will know where you are the best, and where you have to improve yourself.

Language and Locations: By following on which Language is your brand most mentioned you can understand how you have to position your advertisement, and which language is most important for your brand, al that Location is the same thing, but with it you can track weary precisely your customers (followers).

But more about Location and rest of functionalities in Microsoft Social Engagement you will read in my next blog (last in this series about Microsoft Social Engagement).

Microsoft Social Engagement – Introduction

29/11/201829/11/2018 Marko Totovic Dynamics 365, Microsoft Dynamics CRM Buzz, CRM, D365, Dynamics, Dynamics 365, Dynamics 365 for Marketing, Dynamics 365 for Sales, Microsoft, Social Engagement, Social Listening

Imagine you have a production business and global presence… or you have global or regional services offering. Probably the most important information you need is a feedback from your clients… and this is necessary as soon as it is possible. Why? If you get a late feedback, there is a big chance you will lose a huge amount of money. Sometime it is important to get a small information what you need to change, but very soon, not too late. And, where you can get the best possible feedback in 21^st century? Of course, on a social networks. Social networks will provide the fastest possible noise.

If you want to follow all those social activity automatically, this Microsoft tool – Social Engagement is perfect for you. With Microsoft Social Engagement, you can connect your business with all popular social networks (Facebook, Instagram, Twitter, LinkedIn…).

You can find how big buzz is about your new posts, you can find out your followers are happy (they show positive or negative sentiment)… Of course, regarding this, you can track locations, countries, cities, different markets… However, the question is how you can use this information in your advantage.

Social Insights connects you with what your followers say about you or your products, services etc. You can grow a Brand Reputation using all the information you’ve collected using Social Insights. After you grow your brand reputation, you can start Social Care and focus on positive phrases and feelings of your followers.

After all important thing is Social Selling, which you will grow using all this tools, and you will have satisfied customers and followers.

In next few texts I’ll prepare until the end of year, you will understand how to use this amazing tool.

Waiting Directions ASIA

11/03/201811/03/2018 atotovic Dynamics 365, Microsoft Dynamics NAV Bangkok, CRM, Directions, Directions ASIA, Dynamics, Dynamics 365, Dynamics 365 for Marketing, Dynamics 365 for Sales, Dynamics 365 tenerife, ERP, NAV, NAV2018R2, Tenerife

Today is Sunday and I’m seating on the airport waiting my flight to Bangkok. I just few days Directions ASIA 2018 will start. This time, it will be one of the most important conferences in Dynamics NAV world.

Why it will be so important? On this conference we will see the new product with still code name – Dynamics 365 ‘Tenerife’. As we already know, this solution will be full Dynamics NAV on a cloud as full SaaS solution. But we will get the same on-prem product, with the same code base – Dynamics NAV 2018R2. From my point of view, I’m primarily waiting SaaS solution and I expect it will be much more significantly for Dynamics world. In this moment I don’t want to write anything about news in this solution, because we will get officially information in only few days. I’ll be there and I’ll publish the most important news announced on Directions.

Also, we will see some news from CRM world (Sales and Marketing), especially from SMB area. It will be very important in the future of business applications, because we can offer common solutions to cover all requirements in specific companies.

Dynamics 365 for Marketing – Check for Errors

12/02/201812/02/2018 Marko Totovic Dynamics 365, Microsoft Dynamics CRM CRM, D365, D365 for Marketing, Dynamics 365, Dynamics 365 for Marketing, Marketing, Microsoft Dynamics, testing

As I’ve already wrote, Dynamics 365 for Marketing Public Preview has been announced. Also, in my previous blogs I wrote about Click Dimensions Marketing solution for Microsoft Dynamics 365 for Sales, and this time I want to take an opportunity to show you something new in this new D365 for Marketing Public Preview solution.

I have been testing Dynamics 365 for Marketing for a while, and I’ve found one interesting feature named as ‘Check for Errors’. This feature looks like really good functionality because you can check if everything is fine with your Marketing Customer Journey, or Email Template, or something else before you go live with it.

Check - GoLive

Checking process will take only a few seconds, and until this checking done, you can’t do any other thing, but still it is only a few seconds. 🙂

Error 1

After system has checked your configuration, it comes with even better things. As the first, system shows you a notification bar where you can see where to look for an error.

Error 2.PNG

After going to the place where error is, the system will show where your error is placed, or if there is a few more errors you will see the places where they are, as in my example.

Error 3

In my example I have one error in two campaign parts. With going to the properties of each campaign part, you will see exactly where you did a mistake.

Error 4.PNG

After testing a little while Dynamics 365 for Marketing Public Preview, I’ve found this interesting thing, and I wanted to share it with you. This shows that the new Dynamics Marketing app is very interesting for using and testing.