Microsoft Social Engagement – part 2

As is promised in the previous blog, I’m continuing with writing about Microsoft Social Engagement.

In this blog I will show you how to setup Microsoft Social Engagement. After that you will see how to connect it with your social networks, how to track posts, how to post on it, as well as you will see results of all those activities.

Setup

If you want to start with Setup in Microsoft Social Engagement you first have to make connections to your social networks.

For that, you will need these social networks usernames and passwords, and of course all admin rights (in a case if there is a fan page which you want to connect).

First step is going in to the Settings, and by clicking on the button ’+’ you will see a popup menu where you must choose which network you want to connect. After that, simply type in all necessary data.

After you’ve connected all your social networks, you can proceed to the next step.

Just to know, this step is optional. In a case if you use Dynamics 365 for Customer Engagement, you can connect it with Microsoft Social Engagement. Again very simply, you just have to click on a ’+’ button, and after that you will have to select name of your Dynamics 365 instance. On the end, the system will do by itself the rest of the connecting.

When you have done all these things it will be time to start with defining what you will follow.

Now, you have to find Search Setup on the menu and again simply click on ’+’ button. With that, you will start to make definitions. First you will define Categories (as your business require), after that you will define Topics in these Categories, and at the end you will define exact words which you will follow. In all these definitions there is one restriction made by Microsoft… you can define words which will not have more than 10,000 mentions in one month by their opinion. This is nicely shown by one chart which you will see immediately on entering in the Search Setup.

Social Center

When you finish with all these configurations, you will have to do some additional config as well. But this time you will need to define your tracking in social center, and this will be one of the main places in this tool where you will spend your time.

Before we start with Setup, I will tell you a few things about Social Center. This is place where you can see your posts, posts where you were mentioned by your followers (or by people who just mentioned you). From here you can have direct Messaging with your Social Networks, you can directly post from here, and of course you can Like, Share, Comment, Mark, link to Dynamics 365… and all of Social Network activities. As I told you, this is place where you will spend most of your time working with this tool.

To Setup a new stream you just have to click again on ’+’ and after that you have to enter all necessary data: Name, Filters and Color.

When you have done all these things you have one new stream which you will follow at this moment.

As I mentioned you can answer on message, do all activities (like, share, retweet…), directly post. You will do all those things right here on stream, except posting.

For posting you have to click on a ’Publish’. After that, you will choose if you are going to use Facebook, Twitter or LinkedIn. Then that you will do exact same thing as for Social Network, you will write a post, choose some photo if you like, and Post it.

Your posts will be available on your stream and you can see all thins which are going on around your post.

Dashboard

You will spend most of your time in Social Center, but Dashboard is still most important for you. On the Dashboard you will see all important information’s about your brand and you will find out how you can improve your activities on Social Media.

Here you will see how your Conversations are going on, what about your Sentiments on your posts and mentions on social networks, Locations, so that you can focus on some specific type of Marketing on some locations and of course you will see which of Sources are the best, and what you will have do to beater of other one.

Now I will pass through few important things to follow.

Sentiment: Here you can see how much people are satisfied with your brand or product, and you can do something do make your customers more satisfied.

By saying sentiment I mean that this tool have some type of ML and AI and it knows some language’s, so it can understand what is positive comment or post, and all that what is negative, all others which he did not have understood Microsoft Social Engagement will show as Neutral sentiment.

Phrases: Microsoft Social Engagement is tracking which phrases are most mentioned with words which you have categorized on the beginning. By having this information, you can always do breather categorization of words which you want to track on Social Media.

Authors: By knowing which authors are mentioning you the most on Social Networks you can make some type of partnership with them, or you can offer something to them so they can make beater commercial for your brand.

Sources: By following all sources where your brand is mentioned you will know where you are the best, and where you have to improve yourself.

Language and Locations: By following on which Language is your brand most mentioned you can understand how you have to position your advertisement, and which language is most important for your brand, al that Location is the same thing, but with it you can track weary precisely your customers (followers).

But more about Location and rest of functionalities in Microsoft Social Engagement you will read in my next blog (last in this series about Microsoft Social Engagement).

Microsoft Social Engagement – Introduction

29/11/201829/11/2018 Marko Totovic Dynamics 365, Microsoft Dynamics CRM Buzz, CRM, D365, Dynamics, Dynamics 365, Dynamics 365 for Marketing, Dynamics 365 for Sales, Microsoft, Social Engagement, Social Listening

Imagine you have a production business and global presence… or you have global or regional services offering. Probably the most important information you need is a feedback from your clients… and this is necessary as soon as it is possible. Why? If you get a late feedback, there is a big chance you will lose a huge amount of money. Sometime it is important to get a small information what you need to change, but very soon, not too late. And, where you can get the best possible feedback in 21^st century? Of course, on a social networks. Social networks will provide the fastest possible noise.

If you want to follow all those social activity automatically, this Microsoft tool – Social Engagement is perfect for you. With Microsoft Social Engagement, you can connect your business with all popular social networks (Facebook, Instagram, Twitter, LinkedIn…).

You can find how big buzz is about your new posts, you can find out your followers are happy (they show positive or negative sentiment)… Of course, regarding this, you can track locations, countries, cities, different markets… However, the question is how you can use this information in your advantage.

Social Insights connects you with what your followers say about you or your products, services etc. You can grow a Brand Reputation using all the information you’ve collected using Social Insights. After you grow your brand reputation, you can start Social Care and focus on positive phrases and feelings of your followers.

After all important thing is Social Selling, which you will grow using all this tools, and you will have satisfied customers and followers.

In next few texts I’ll prepare until the end of year, you will understand how to use this amazing tool.

CU3 for Microsoft Dynamics NAV 2015

23/01/2015 atotovic Microsoft Dynamics NAV Build, CU, CU3, Microsoft, Microsoft Dynamics NAV, NAV, NAV 2015, PartnerSource, Social Listening

Cumulative Update 3 for Microsoft Dynamics NAV 2015, known as Build 39368 is published in January 21. You can find CU3 on this link, but if you try to find it on the list of all cumulative updates, you cannot find it. I don’t know why, but it still missing here. On this list, you can find only CU1 and CU2. But, if you use my first link, you can find CU3 easy.

As we used to, this cumulative update includes all hotfixes and regulatory features that have been released for Microsoft Dynamics NAV 2015, including hotfixes and regulatory features that were released in previous cumulative updates.

We can find here a lot of platform hotfixes, but you can also find Microsoft Social Listening integration (I already wrote about it) on this list. You can also find a really lot of application hotfixes in following functional areas:

Cash Management
Finance
Fixed Assets
Inventory
Job
Manufacturing
Purchase
Sales
Service
VAT/Sales Tax/Intrastat
Warehouse

You can also find local application hotfixes for AU, DE, ES, FI, FR, IT, NA, NL, NO, RU and SE, as well as regulatory features for NA, NL, DACH and ES.

I expect, Microsoft will publish this formally on their blog.

Microsoft Social Listening on #NAV2015

21/01/2015 atotovic Microsoft Dynamics NAV CU, Microsoft, Microsoft Dynamics NAV, MSDN, NAV, NAV 2015, Social Listening, Youtube

Microsoft Social Listening offers hosted online services available to a wide variety of customers and is comprised of the following social capability components within the software application:

Social Media Monitoring – ability to listen to and monitor publicly available social communications across public and managed networks administered by third parties.
Social Analytics – ability to identify, compute, and project queries related to publicly available documents and posts.

You can find more about Microsoft Social Listening here.

But, what is with integration between Microsoft Social Listening and Microsoft Dynamics NAV? First plan was to publish this integration in next NAV version – “Corfu”, but we can find announcements, that this will be part of Microsoft Dynamics NAV 2015 in CU3. We still expect CU3, but you can find following helps on MSDN and How Do I video:

MSDN has published Help about adding and setup Microsoft Social Listening with Microsoft Dynamics NAV 2015 here,
Vjeko has published How Do I video about this topic in CU3 here.

Now, we will wait for new CU3 and hope it will be published :).